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BATTLING FAKES: The Salvatore Ferragamo Group is continuous its anticounterfeiting efforts, that are particularly focused on China and the net. The company said that in 2015 it intercepted and blocked 91,000 online ads for counterfeit merchandise. In addition, 140 domain names and unlawful Web sites, mainly managed by Chinese language individuals, were recovered or canceled.“In 2015, we further expanded the number of e-commerce sites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we have now continued and ramped up our offline checks, targeting commerce gala’s and resellers particularly,” he mentioned. Ferragamo also added that the corporate had also completed the official process for recognition as a well known brand in China, a key law enforcement device, which is able to help the company saving money and time within the counterfeit battle.Beginning with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s shoes, guaranteeing product authenticity, in addition to the chance to track products. The model additionally prolonged the use of the microchip to men’s sneakers with the cruise 2015 collection, whereas this has been inserted in women’s small leather-based items, luggage and luggage with the fall 2015 vary.A further success in Salvatore Ferragamo’s measures towards fakes was the seizure and destruction of over 12,500 counterfeit products. The Chinese customs authorities confiscated more than 12,four hundred faux goods leaving the country and seized over 34,000 counterfeit merchandise in 2015. The estimated value of the goods exceeds $17 million. Belts accounted for 60 % of the seized products.

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