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Memo Pad: Madonna Does HB … If The Shoe Fits … Advert Finalists …
MADONNA DOES HB: Apparently, not everyone’s uninterested in Madonna. Peter Lindbergh photographed the singer for Harper’s Bazaar, and sources say it’ll be the Might cowl. Liz Tilberis, editor in chief of HB, stated, nonetheless, via a spokeswoman, “We should not sure at this moment.”
IF THE SHOE Suits: Ferragamo, whose gatefold adverts have featured nonetheless-life images of lined-up sneakers, ties and equipment for ferragamo belt chart the previous 5 years, thinks it has some imitators. “I don’t like to mention different firms, [but] we do get annoyed after we see ties or shoes advertised the identical approach we do. It’s a clever means that has triggered others to follow,” said Massimo Ferragamo, president of Salvatore Ferragamo’s U.S. business.
Observers say the closest imitations are Florsheim’s advertisements with a lineup of men’s sneakers and Chanel’s lineup of its ties and accessories.
“Those adverts just began,” mentioned a spokeswoman for Florsheim. “It’s an enormous marketing campaign they’ve just broken for spring. For therefore many years, people thought Florsheim is a typical wing-tip, and we wanted to point out the full range of shoes males are sporting.” She mentioned she doesn’t think the advertisements were impressed by Ferragamo.
Lyle Saunders, Chanel’s vice president of inventive companies, stated Chanel has been advertising accessories that manner since 1981 or 1982. He said Chanel began displaying tie lineups about 5 or 6 years ago. “To me, it’s not for anyone to assert,” stated Saunders, who said he recalls being impressed by Peter Rogers’s ads for Bottega Veneta in the Seventies.
Ad FINALISTS: Lee, Haggar, Converse and Sears are up for EFFIEs — annual awards honoring efficient ad campaigns. The Lee Riders Apparel “Be Yourself” marketing campaign, created by Fallon-McElligott, Minneapolis; Haggar’s Wrinkle-Free Cottons advert by Tracy-Locke, Dallas, and Converse’s “Back-to-School” basketball shoe marketing campaign by Houston Effler & Companions, Boston, have been nominated within the apparel and equipment class. In the retail category, “The Softer Facet of Sears” campaign, created by Young & Rubicam, New York, is a finalist. The awards will be presented June 7 on the Manhattan Middle by the new York Chapter of the American Marketing Association.
WELCOME: The American version of Good day!the Spanish-owned weekly magazine, will hit the East Coast in June. Proprietor Eduardo Sanchez Junco will launch it on his personal.