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The Brand Targeted On Women Footwear

Ch. Eight – Segmenting and Targeting Markets
Salvatore Ferragamo started out providing quality shoe products for the Marilyn Monroes and Rita Hayworths of his day. His market section were weathly celebrity girls. The brand focused on women sneakers, purses and equipment for the first forty years of the company. In 1970 Ferragmo brand under his widowed wife Wanda, launched males’s footwear and clothing. Salvatore son, Leonardo was head of the men’s line. I believe this market segmentation was launched as a result of the executives of the model felt it was time to broaden into a promising market of luxury gadgets for men. Typically, with the introduction of selling segmentation to an entire gender the criterias of segmentation would at all times be met.

Geographic Segmentation
The brand’s largest enlargement strategy not too long ago has been China. China has been the brand new “huge” promising market for luxury items. CEO Ferrcuio Ferragamo acknowledged he has been growing the market in China since 1994. CEOs of ferragamo belt in sale LVMH along with Ferrcuio and other luxary manufacturers imagine China is a rising market with a vast population.

Demographic segmentation
Salvatore Ferragmo provide objects for both women and men. The ages vary from 21- 65. The model targets rich, working class individuals.

Ferragamo Carla Suede Bow Pump RedA segment I can relate to personally can be the “urban phase”. In the urban, younger generations hip hop artist and entertainers have not too long ago given Salvatore Ferragmo spotlight promotion. These entertainers affect my technology enough to spark an interest of their attire and traits; therefore my liking and favoritism for Salvatore Ferragmo.


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