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Detail Is In The whole lot
In a uncommon incidence last week, the 5 surviving youngsters of Salvatore Ferragamo, based mostly in various parts of the world, had been in Hong Kong for the official reopening of the Canton Road flagship retailer of the brand based by their father.
Ferruccio Ferragamo, 72, the chairman of the household business, says the gathering of his siblings and some of their kids speaks volumes about the significance of Hong Kong as a marketplace for the brand, and the reopening comes at a crucial time in the company’s history. “It very not often happens that we’re all in the identical place,” says Ferragamo. “It’s a particular moment for the corporate, we’re doing a reorganisation, we have a brand new CEO, a brand new concept and a new team.”
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One among the large names in Italian trend, Salvatore Ferragamo has been undergoing a structural makeover lately, with ex-Furla chief Eraldo Poletto turning into CEO in August last yr and a shake-up in its design team. Versace Creative director duties went to British designer Paul Andrew, after a short experiment with three designers. Ferruccio says the company is more decentralised, and basic things like meetings occur virtually to permit executives to stay in their markets.
Salvatore Ferragamo was one of the earliest luxury brands to enter China, opening a store in Shanghai in 1993, at a time Ferruccio says the city was all “bicycles and people wearing blue and grey clothes”. China and Hong Kong stay extremely essential to the brand hence the huge funding in its retail operation in the area. The refurbishment of the 2-storey, 7,320 sq ft, Canton Street boutique in addition to a brand new shop within the IFC Mall are signs of a brand new retail direction at Salvatore Ferragamo; the brand new boutique concept might be rolled out around the world.
“Detail is in every little thing,” says James Ferragamo, forty six, Ferruccio’s son and director of leather products at the corporate, of the Canton Road retailer. James, a 20-yr veteran of the company, points to options such because the LED panels and large interactive video screens as proof ferragamo belt jomashop that the brand is embracing the future.
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“If you don’t change with the market, or keep forward of the market, then you definately fall behind,” says James. His father adds that he’s bullish about the company’s prospects.