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Salvatore Ferragamo Fights Fakes

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BATTLING FAKES: The Salvatore Ferragamo Group is constant its anticounterfeiting efforts, that are especially focused on China and the web. The company stated that in 2015 it intercepted and blocked 91,000 on-line advertisements for counterfeit merchandise. As well as, 140 domains and unlawful Internet sites, mainly managed by Chinese people, had been recovered or canceled.“In 2015, we additional expanded the number of e-commerce sites that we monitor,” said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we have continued and ramped up our offline checks, targeting trade gala’s and resellers specifically,” he said. Ferragamo additionally added that the corporate had additionally accomplished the official course of for recognition as a well known brand in China, a key legislation enforcement software, which is able to assist the corporate saving time and money within the counterfeit battle.Starting with the pre-fall 2014 collection, the company has been inserting microchips into the women’s shoes, guaranteeing product authenticity, in addition to the likelihood to trace merchandise. The brand also extended the usage of the microchip to men’s sneakers with the cruise 2015 assortment, while this has been inserted in women’s small leather items, luggage and baggage with the fall 2015 range.A further success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of over 12,500 counterfeit products. The Chinese language customs authorities confiscated greater than 12,400 pretend items leaving the nation and seized over 34,000 counterfeit merchandise in 2015. The estimated value of the products exceeds $17 million. Belts accounted for 60 p.c of the seized products.


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