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The Salvatore Ferragamo Emblem
Fashion home established in Florence by Salvatore Ferragamo (initially from Avellino) in 1927. In 1914 he moved to Boston within the USA, carrying his passion for footwear and the good crafting skills. Within the early twenties he strikes to Santa Barbara, California, where he opens a shop for shoes fixing. California was, in those years, the good wonderland the place the film trade was beginning to flourish; this translated in a excessive request of custom made footwear, which in fact meant that Salvatore Ferragamo grew to become the “shoemaker of the stars”. Because of the excessive manufacturing costs and the lack of capable craftsmen, in 1927 Ferragamo goes again to Italy and establishes the “Ferragamo Shoe manufacturing facility”; in a photo of the time, the well-known typographic logotype appeared already. In 1938, as a result of ferragamo red sneakers a progress in manufacturing, Ferragamo acquires the Palazzo Spini Feroni in Florence as headquarters of his workplaces. Within the early fifties, to rejoice his first parade in Florence, the tag-emblem was barely restyled: the black-white contrast is lightened and the title of the vogue designer appears too. In 1958 the “hook” appears for the first time on one of many purses: even though it isn’t and never will be the official emblem of the brand, it remains to be very recognizable, due to its presence on a lot of the merchandise; legend has it that Ferragamo was impressed by the gate of Palazzo Spini Feroni. In 1960, after the loss of life of the founder, the logotype together with his signature appears. The corporate was left in the hands of his wife and his six children who, as soon as they became eligible, covered key roles within the administration of the company, additionally contributing to its expansion. In 1982 a new restyling simplifies the founder’s signature; the primary letter “F” was used as inspiration for some decorated cloths and as name for a perfume.