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Element Is In Every little thing

In a uncommon occurrence last week, the five surviving youngsters of Salvatore Ferragamo, based mostly in varied parts of the world, have been in Hong Kong for the official reopening of the Canton Highway flagship retailer of the brand founded by their father.

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Ferruccio Ferragamo, seventy two, the chairman of the family business, says the gathering of his siblings and some of their children speaks volumes about the importance of Hong Kong as a marketplace for the brand, and the reopening comes at an important time within the company’s historical past. “It very hardly ever happens that we’re all in the identical place,” says Ferragamo. “It’s a particular second for the company, we’re doing a reorganisation, we have a brand new CEO, a brand new idea and a new team.”

How Italian style brand Ferragamo is shedding its previous-faculty image and putting a new foot forward
One of the big names in Italian fashion, Salvatore Ferragamo has been undergoing a structural makeover in recent years, ferragamo scarf silk with ex-Furla chief Eraldo Poletto becoming CEO in August final year and a shake-up in its design staff. Creative director duties went to British designer Paul Andrew, after a quick experiment with three designers. Ferruccio says the company is more decentralised, and basic things like conferences occur virtually to permit executives to stay in their markets.

Salvatore Ferragamo was one of the earliest luxury manufacturers to enter China, opening a retailer in Shanghai in 1993, at a time Ferruccio says the city was all “bicycles and other people wearing blue and gray clothes”. China and Hong Kong stay extremely important to the brand hence the huge investment in its retail operation within the area. The refurbishment of the 2-storey, 7,320 sq ft, Canton Highway boutique as well as a brand new shop within the IFC Mall are signs of a brand new retail direction at Salvatore Ferragamo; the brand new boutique idea shall be rolled out around the globe.

“Detail is in everything,” says James Ferragamo, 46, Ferruccio’s son and director of leather-based products at the corporate, of the Canton Road retailer. James, a 20-12 months veteran of the company, points to features such because the LED panels and large interactive video screens as proof that the model is embracing the future.

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“If you don’t change with the market, or stay forward of the market, then you definately fall behind,” says James. His father provides that he’s ferragamo scarf silk bullish in regards to the company’s prospects.


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