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Memo Pad: Madonna Does HB … If The Shoe Suits … Advert Finalists …

MADONNA DOES HB: Apparently, not everyone’s bored with Madonna. Peter Lindbergh photographed the singer for Harper’s Bazaar, and sources say it’ll be the Could cowl. Liz Tilberis, editor in chief of HB, said, nevertheless, by means of a spokeswoman, “We usually are not certain at this second.”

Ferragamo Varina Bow-Top Ballerina Flats All BlackIF THE SHOE Matches: Ferragamo, whose gatefold advertisements have featured nonetheless-life pictures of lined-up footwear, ties and equipment for the previous 5 years, thinks it has some imitators. “I don’t like to mention other companies, [but] we do get pissed off after we see ties or sneakers marketed the same way we do. It’s a clever manner that has triggered others to follow,” stated Massimo Ferragamo, president of Salvatore Ferragamo’s U.S. enterprise.

Observers say the closest imitations are Florsheim’s adverts with a lineup of men’s footwear and Chanel’s lineup of its ties and equipment.

“Those advertisements simply began,” mentioned a spokeswoman for Florsheim. “It’s an enormous campaign they’ve simply damaged for spring. For thus a few years, people ferragamo store northpark thought Florsheim is a typical wing-tip, and we needed to point out the total range of footwear men are carrying.” She stated she doesn’t think the adverts had been impressed by Ferragamo.

Lyle Saunders, Chanel’s vice president of inventive companies, mentioned Chanel has been promoting equipment that way since 1981 or 1982. He stated Chanel started exhibiting tie lineups about 5 – 6 years ago. “To me, it’s not for anyone to assert,” said Saunders, who stated he recalls being inspired by Peter Rogers’s ads for Bottega Veneta in the Seventies.

Advert FINALISTS: Lee, Haggar, Converse and Sears are up for EFFIEs — annual awards honoring effective advert campaigns. The Lee Riders Apparel “Be Yourself” marketing campaign, created by Fallon-McElligott, Minneapolis; Haggar’s Wrinkle-Free Cottons ad by Tracy-Locke, Dallas, and Converse’s “Back-to-School” basketball shoe campaign by Houston Effler & Partners, Boston, have been nominated in the apparel and accessories category. Within the retail category, “The Softer Facet of Sears” marketing campaign, created by Young & Rubicam, New York, is a finalist. The awards will probably be presented June 7 at the Manhattan Middle by the new York ferragamo store northpark Chapter of the American Marketing Affiliation.

WELCOME: The American version of Howdy!the Spanish-owned weekly journal, will hit the East Coast in June. Proprietor Eduardo Sanchez Junco will launch it on his own.


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