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Ferragamo Stake Increases To A Extra Charming Stage
Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China last evening with the reopening of its Shanghai flagship retailer, and the unveiling for one evening of She’s like a Rainbow – a kaleidoscopic exhibition event showcasing the luxury Italian House’s 100-12 months ties to the world of cinema.
Celeb and VIP company including Tang Wei and Jing Bo Ran attended the reopening of the flagship, located in the city’s Shanghai Centre, followed by cocktails and dinner at the Shanghai Exhibition Heart. The city’s cultural landmark also played host to She’s like a Rainbow, an exhibition paying homage to five of Salvatore Ferragamo’s most glamorous purchasers and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of footwear that reinterprets some of the famous archive models Salvatore-designed shoes the actresses famously wore.
Introduced inside a sequence of bold, neon-lit exhibition areas, each iconic shoe was juxtaposed with exclusively commissioned works by Chinese pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe assortment, devoted to the five display screen idols and evoking Salvatore’s masterful understanding of color and material, his commitment to Made in Italy craftsmanship and the inherent glamour of the silver display. The exhibition culminated in a retrospective of Ferragamo Chinese language ‘milestones’, these signature designs that retrace the brand’s journey and spotlight the numerous artistic and cinematic influences that have impressed its fashion and enhanced its success.
During the dinner, guests watched the premiere of a playful, animated movie by acclaimed style illustrator Megan Hess that channels the spirit of those self same 5 shoe creations and offers a vivid homage to the shoemaker to the stars – past, current and future. The film can now be viewed on-line as part of the a hundred Years one hundred Days season, an ongoing digital platform celebrating the one hundred yr parallel tales of each Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China all the time held an amazing fascination for him and Shanghai was the country’s first metropolis wherein we opened our doorways 20 years ago. We rejoice this vital milestone as an homage to a country that has given us a lot and with which now we have a robust affinity.”
Mr. ferragamo tina pump Michele Norsa, Chief Government Officer of Ferragamo, remarks “From the times of Marco Polo and the Silk Highway, China has enjoyed a special relationship with Italy. From the beginning of our relationship in the early 1990s to right now, we at the moment are present in 40 cities with practically ninety stores in mainland China.