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Ferragamo Stake Increases To A More Charming Stage
Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final night with the reopening of its Shanghai flagship store, and the unveiling for one night of She’s like a Rainbow – a kaleidoscopic exhibition occasion showcasing the luxurious Italian House’s a hundred-yr ties to the world of cinema.
Celebrity and VIP company including Tang Wei and Jing Bo Ran attended the reopening of the flagship, positioned within the city’s Shanghai Centre, followed by cocktails and dinner at the Shanghai Exhibition Center. The city’s cultural landmark additionally performed host to She’s like a Rainbow, an exhibition paying homage to 5 of Salvatore Ferragamo’s most glamorous clients and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of sneakers that reinterprets a number of the well-known archive fashions Salvatore-designed sneakers the actresses famously wore.
Presented inside a sequence of bold, neon-lit exhibition areas, every iconic shoe was juxtaposed with completely commissioned works by Chinese pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe assortment, dedicated to the 5 screen idols and evoking Salvatore’s masterful understanding of color and material, his dedication to Made in Italy craftsmanship and the inherent glamour of the silver screen. The exhibition culminated in a retrospective of Ferragamo Chinese language ‘milestones’, those signature designs that retrace the brand’s journey and highlight the various inventive and cinematic influences which have inspired its fashion and enhanced its success.
Throughout the dinner, company watched the premiere of a playful, animated film by acclaimed fashion illustrator Megan Hess that channels the spirit of those self same five shoe creations incanto salvatore ferragamo miami and provides a vivid homage to the shoemaker to the stars – past, current and future. The movie can now be considered on-line as a part of the a hundred Years a hundred Days season, an ongoing digital platform celebrating the one hundred 12 months parallel tales of both Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China at all times held an important fascination for him and Shanghai was the country’s first city during which we opened our doorways 20 years ago. We have a good time this essential milestone as an homage to a rustic that has given us so much and with which now we have a robust affinity.”
Mr. Michele Norsa, Chief Executive Officer of Ferragamo, remarks “From the occasions of Marco Polo and the Silk Road, China has enjoyed a special relationship with Italy. From the start of our relationship within the early nineteen nineties to in the present day, we are actually current in 40 cities with almost 90 stores in mainland China.