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Ferragamo Stake Increases To A Extra Charming Stage
Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final night with the reopening of its Shanghai flagship store, and the unveiling for one night of She’s like a Rainbow – a kaleidoscopic exhibition occasion showcasing the luxurious Italian House’s one hundred-yr ties to the world of cinema.
Celebrity and VIP visitors together with Tang Wei and Jing Bo Ran attended the reopening of the flagship, positioned within the city’s Shanghai Centre, followed by cocktails and dinner at the Shanghai Exhibition Center. The city’s cultural landmark additionally performed host to She’s like a Rainbow, an exhibition paying homage to 5 of Salvatore Ferragamo’s most glamorous purchasers and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying five Ferragamo’s Creation- the esclusive line of shoes that reinterprets among the famous archive models Salvatore-designed shoes the actresses famously wore.
Introduced inside a collection of daring, neon-lit exhibition areas, every iconic shoe was juxtaposed with solely commissioned works by Chinese language pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe collection, dedicated to the 5 screen idols and evoking Salvatore’s masterful understanding of colour and material, his commitment to Made in Italy craftsmanship and the inherent glamour of the silver display. The exhibition culminated in a retrospective of Ferragamo Chinese ‘milestones’, these signature designs that retrace the brand’s journey and spotlight the many creative and cinematic influences which have inspired its model and enhanced its success.
In the course of the dinner, guests watched the premiere of a playful, animated movie by acclaimed trend illustrator Megan Hess that channels the spirit of those same five shoe creations and provides a vivid homage to the shoemaker to the stars – previous, present and future. The movie can now be seen on-line as a part of the one hundred Years 100 mens ferragamo shoe sizes Days season, an ongoing digital platform celebrating the a hundred yr parallel tales of each Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China all the time held an ideal fascination for him and Shanghai was the country’s first city wherein we opened our doors 20 years in the past. We have a good time this necessary milestone as an homage to a country that has given us so much and with which we’ve a strong affinity.”
Mr. Michele Norsa, Chief Govt Officer of Ferragamo, remarks “From the instances of Marco Polo and the Silk Street, China has enjoyed a particular relationship with Italy. From the start of our relationship within the early nineteen nineties to at present, we are now present in forty cities with almost 90 shops in mainland China.