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Memo Pad: Madonna Does HB … If The Shoe Fits … Advert Finalists …
MADONNA DOES HB: Apparently, not everyone’s uninterested in Madonna. Peter Lindbergh photographed the singer for Harper’s Bazaar, and sources say it’ll be the May cover. Liz Tilberis, editor in chief of HB, mentioned, nonetheless, by a spokeswoman, “We are not sure at this moment.”
IF THE SHOE Fits: Ferragamo, whose gatefold advertisements have featured still-life photographs of lined-up sneakers, ties and equipment for the past five years, thinks it has some imitators. “I don’t like to say different corporations, [however] we do get pissed off once we see ties or shoes marketed the identical method we do. It’s a clever means that has triggered others to follow,” mentioned Massimo Ferragamo, president of Salvatore Ferragamo’s U.S. enterprise.
Observers say the closest imitations are Florsheim’s ads with a lineup of men’s sneakers and Chanel’s lineup of mens reversible ferragamo belt its ties and equipment.
“Those advertisements just began,” stated a spokeswoman for Florsheim. “It’s a giant marketing campaign they’ve just broken for spring. For thus a few years, individuals thought Florsheim is a typical wing-tip, and we needed to point out the complete vary of sneakers males are carrying.” She mentioned she doesn’t think the advertisements have been impressed by mens reversible ferragamo belt Ferragamo.
Lyle Saunders, Chanel’s vice president of inventive providers, mentioned Chanel has been advertising equipment that way since 1981 or 1982. He stated Chanel started exhibiting tie lineups about 5 – 6 years in the past. “To me, it’s not for anyone to claim,” said Saunders, who said he recalls being inspired by Peter Rogers’s adverts for Bottega Veneta in the Seventies.
Advert FINALISTS: Lee, Haggar, Converse and Sears are up for EFFIEs — annual awards honoring effective ad campaigns. The Lee Riders Apparel “Be Yourself” marketing campaign, created by Fallon-McElligott, Minneapolis; Haggar’s Wrinkle-Free Cottons ad by Tracy-Locke, Dallas, and Converse’s “Back-to-School” basketball shoe campaign by Houston Effler & Companions, Boston, have been nominated within the apparel and accessories category. In the retail category, “The Softer Aspect of Sears” campaign, created by Younger & Rubicam, New York, is a finalist. The awards will be offered June 7 at the Manhattan Center by the new York Chapter of the American Marketing Association.
WELCOME: The American version of Hello!the Spanish-owned weekly magazine, will hit the East Coast in June. Owner Eduardo Sanchez Junco will launch it on his own.