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Memo Pad: Madonna Does HB … If The Shoe Matches … Ad Finalists …
MADONNA DOES HB: Apparently, not everyone’s tired of Madonna. Peter Lindbergh photographed the singer for Harper’s Bazaar, and sources say it’ll be the Might cowl. Liz Tilberis, editor in chief of HB, mentioned, nevertheless, by means of a spokeswoman, “We are usually not sure at this second.”
IF THE SHOE Fits: Ferragamo, whose gatefold adverts have featured still-life images of lined-up footwear, ties and equipment for the previous 5 years, thinks it has some imitators. “I do not like to mention other companies, [but] we do get pissed off after we see ties or sneakers advertised the same manner we do. It’s a clever method that has triggered others to comply with,” said Massimo Ferragamo, president of Salvatore Ferragamo’s U.S. business.
Observers say the closest imitations are Florsheim’s advertisements with a lineup of men’s shoes and Chanel’s quanto e alto massimo ferragamo lineup of its ties and equipment.
“Those ads just started,” said a spokeswoman for Florsheim. “It’s a giant campaign they’ve simply damaged for spring. For therefore many years, individuals thought Florsheim is a typical wing-tip, and we wanted to indicate the total range of shoes men are wearing.” She stated she doesn’t assume the ads were impressed by Ferragamo.
Lyle Saunders, Chanel’s vice president of artistic services, said Chanel has been promoting equipment that means since 1981 or 1982. He mentioned Chanel started displaying tie lineups about 5 – 6 years in the past. “To me, it’s not for anybody to say,” stated Saunders, who stated he recalls being impressed by Peter Rogers’s ads for Bottega Veneta within the Seventies.
Advert FINALISTS: Lee, Haggar, Converse and Sears are up for EFFIEs — annual awards honoring efficient advert campaigns. The Lee Riders Apparel “Be Yourself” campaign, created by Fallon-McElligott, Minneapolis; Haggar’s Wrinkle-Free Cottons advert by Tracy-Locke, Dallas, and Converse’s “Back-to-School” basketball shoe marketing campaign by Houston Effler & Partners, Boston, have been nominated in the apparel and accessories class. Within the retail category, “The Softer Facet of Sears” marketing campaign, created by Young & Rubicam, New York, is a finalist. The awards shall be presented June 7 at the Manhattan Heart by the brand new York Chapter of the American Marketing Affiliation.
WELCOME: The American version of Hiya!the Spanish-owned weekly journal, will hit the East Coast in June. Proprietor Eduardo Sanchez Junco will launch it on his personal.