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The Salvatore Ferragamo model was created in 1920 in the North of Italy. It wasn’t till 1923 that it opened its first shop in Hollywood, then called “Hollywood Boot Shop.”

In 1927, Salvatore Ferragamo determined to return to Italy, as a way to develop its enterprise through high quality, specialised Italian manpower. He selected Florence to open his first shop. He didn’t end his relationship with the United States, since his creations have been exported there till the stock market crash of 1929, when he had to show to an completely Italian clientele. In 1936, because of his success, Salvatore Ferragamo could open a second boutique.

At the end of the nineteen thirties, with shortages imposed by the fascist regime, the raw supplies used for production have been briefly supply, and he had to search out new options. Salvatore Ferragamo made people discuss his creativity, and he used unusual materials reminiscent of raffia, metallic yarn, cork, and so on. This gave his creations an extravagant facet and earned him nice fame.

The label grew so much that in 1950, it had seven hundred staff already and dressed worldwide movie stars. Ferragamo luggage are carried by women around the globe, from all generations.

Salvatore Ferragamo died in 1960. His daughter, Flamma Ferragamo, took over as creative director of the brand. Her first shoe collection was presented in London in 1961 and met with vast success.

Starting in the 1970s, Salvatore Ferragamo tried to diversify: it created men’s shoe collections, then prepared-to-put on equipment and fragrances.

Ferragamo Varina Flats BlackToday, the label has more than 450 shops around the world and is adored for the standard of its merchandise and its creativity. Today’s collections proceed the tradition of yesterday, and are emblematic of Italian salvatore ferragamo elephant wallet know-how.


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