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Ferragamo Stake Increases To A Extra Charming Stage
Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final night with the reopening of its Shanghai flagship retailer, and the unveiling for one night of She’s like a Rainbow – a kaleidoscopic exhibition occasion showcasing the luxurious Italian House’s one hundred-12 months ties salvatore ferragamo red slip on to the world of cinema.
Celebrity and VIP friends together with Tang Wei and Jing Bo Ran attended the reopening of the flagship, situated in the city’s Shanghai Centre, followed by cocktails and dinner at the Shanghai Exhibition Middle. The city’s cultural landmark additionally performed host to She’s like a Rainbow, an exhibition paying homage to 5 of Salvatore Ferragamo’s most glamorous purchasers and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of sneakers that reinterprets a few of the well-known archive fashions Salvatore-designed sneakers the actresses famously wore.
Introduced inside a collection of daring, neon-lit exhibition spaces, each iconic shoe was juxtaposed with exclusively commissioned works by Chinese language pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe assortment, dedicated to the five display screen idols and evoking Salvatore’s masterful understanding of color and material, his dedication to Made in Italy craftsmanship and the inherent glamour of the silver display. The exhibition culminated in a retrospective of Ferragamo Chinese language ‘milestones’, these signature designs that retrace the brand’s journey and spotlight the various artistic and cinematic influences which have impressed its model and enhanced its success.
Throughout the dinner, visitors watched the premiere of a playful, animated movie by acclaimed trend illustrator Megan Hess that channels the spirit of those self same 5 shoe creations and provides a vivid homage to the shoemaker to the stars – previous, current and future. salvatore ferragamo red slip on The movie can now be considered on-line as a part of the one hundred Years one hundred Days season, an ongoing digital platform celebrating the one hundred 12 months parallel tales of each Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China at all times held an ideal fascination for him and Shanghai was the country’s first city by which we opened our doors 20 years ago. We rejoice this important milestone as an homage to a rustic that has given us so much and with which now we have a robust affinity.”
Mr. Michele Norsa, Chief Executive Officer of Ferragamo, remarks “From the times of Marco Polo and the Silk Road, China has enjoyed a special relationship with Italy. From the beginning of our relationship in the early nineties to in the present day, we are actually current in 40 cities with almost ninety shops in mainland China.