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The Salvatore Ferragamo Brand
Style house established in Florence by Salvatore Ferragamo (originally from Avellino) in 1927. In 1914 he moved to Boston within the USA, carrying his ardour for shoes and the great crafting abilities. In the early twenties he moves to Santa Barbara, California, the place he opens a store for shoes fixing. California was, in these salvatore ferragamo sandals made years, the good wonderland where the salvatore ferragamo sandals made film industry was starting to flourish; this translated in a excessive request of customized made footwear, which after all meant that Salvatore Ferragamo grew to become the “shoemaker of the stars”. As a result of excessive manufacturing prices and the lack of succesful craftsmen, in 1927 Ferragamo goes back to Italy and establishes the “Ferragamo Shoe manufacturing unit”; in a photo of the time, the well-known typographic logotype appeared already. In 1938, as a consequence of a progress in manufacturing, Ferragamo acquires the Palazzo Spini Feroni in Florence as headquarters of his workplaces. In the early fifties, to have fun his first parade in Florence, the tag-emblem was barely restyled: the black-white contrast is lightened and the title of the fashion designer seems too. In 1958 the “hook” appears for the primary time on one of many purses: though it’s not and by no means will be the official logo of the model, it continues to be very recognizable, as a result of its presence on most of the products; legend has it that Ferragamo was impressed by the gate of Palazzo Spini Feroni. In 1960, after the death of the founder, the logotype with his signature seems. The company was left within the fingers of his wife and his six kids who, as soon as they became eligible, coated key roles within the administration of the company, additionally contributing to its enlargement. In 1982 a new restyling simplifies the founder’s signature; the primary letter “F” was used as inspiration for some decorated cloths and as title for a perfume.