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The Salvatore Ferragamo brand was created in 1920 within the North of Italy. It wasn’t until 1923 that it opened its first store in Hollywood, then known as “Hollywood Boot Store.”

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In 1927, Salvatore Ferragamo decided to return to Italy, in order to increase its enterprise by way of top quality, specialised Italian manpower. He selected Florence to open his first shop. He didn’t end his relationship with the United States, since his creations had been exported there until the stock market crash of 1929, when he had to turn to an exclusively Italian clientele. In 1936, on account of his success, Salvatore Ferragamo might open a second boutique.

At the tip of the thirties, with shortages imposed by the fascist regime, the raw materials used for manufacturing have been briefly provide, and he had to seek out new options. Salvatore Ferragamo made folks speak about his creativity, and he used unusual supplies corresponding to raffia, metallic yarn, cork, etc. This gave his creations an extravagant side and earned him great fame.

The label grew so much that in 1950, it had seven-hundred staff already and dressed worldwide movie stars. Ferragamo bags are carried by ladies around the world, from all generations.

Salvatore Ferragamo died in 1960. His daughter, Flamma Ferragamo, took over as artistic salvatore ferragamo vera bow shoes director of the brand. Her first shoe assortment was offered in London in 1961 and met with extensive success.

Starting in the 1970s, Salvatore Ferragamo tried to diversify: it created men’s shoe collections, then ready-to-wear equipment and fragrances.

At this time, the salvatore ferragamo vera bow shoes label has more than 450 shops around the world and is adored for the standard of its products and its creativity. Today’s collections proceed the tradition of yesterday, and are emblematic of Italian know-how.

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