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The Salvatore Ferragamo brand was created in 1920 within the North of Italy. It wasn’t until 1923 that it opened its first store in Hollywood, then called “Hollywood Boot Store.”
In 1927, Salvatore Ferragamo decided to return to Italy, with a purpose to increase its business by top quality, specialised Italian manpower. He chose Florence to open his first store. He didn’t end his relationship with the United States, since his creations were exported there until the inventory market crash of 1929, when he had to turn to an exclusively Italian clientele. In 1936, on account of his success, Salvatore Ferragamo might open a second boutique.
At the top of the 1930s, with shortages imposed by the fascist regime, the raw supplies used for manufacturing were in brief provide, and he had to find new options. Salvatore Ferragamo made people speak about his creativity, and he used unusual supplies equivalent to raffia, metallic yarn, cork, etc. This gave his creations an extravagant side and earned him nice fame.
The label grew a lot that in 1950, it had seven-hundred workers already and dressed international film stars. Ferragamo luggage are carried by ladies all over the world, from all generations.
Salvatore Ferragamo died in 1960. His daughter, Flamma Ferragamo, took over as creative director of the model. Her first shoe collection was presented in London in 1961 and met with large success.
Starting in the 1970s, Salvatore Ferragamo tried to diversify: it created men’s shoe collections, then salvatore ferragamo wallet clearance ready-to-put on accessories and fragrances.
As we speak, the label has more than 450 stores world wide and is adored for the quality of its merchandise and its creativity. Today’s collections continue the tradition of yesterday, and are emblematic of Italian know-how.