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The Salvatore Ferragamo model was created in 1920 in the North of Italy. It wasn’t until 1923 that it opened its first store in Hollywood, then called “Hollywood Boot Shop.”

In 1927, Salvatore Ferragamo decided to return to Italy, so as to expand its enterprise via top quality, specialised Italian manpower. He selected Florence to open his first shop. He didn’t finish his relationship with the United States, since his creations have been exported there until the inventory market crash of 1929, when he had to turn to an exclusively Italian clientele. In 1936, as a result of his success, Salvatore Ferragamo might open a second boutique.

At the top of the thirties, with shortages imposed by the fascist regime, the raw supplies used for production were in brief supply, and he had to search out new options. Salvatore Ferragamo made folks talk about his creativity, and he used unusual materials comparable to raffia, metallic yarn, cork, and so on. This gave his creations an extravagant facet and earned him nice fame.

The label grew a lot that in 1950, it had seven hundred staff already and dressed worldwide film stars. Ferragamo bags are carried by ladies around the world, from all generations.

Salvatore Ferragamo died in 1960. His daughter, Flamma Ferragamo, took over as creative director of the model. Her first shoe collection was introduced in London in 1961 and met with large success.

Starting in the 1970s, Salvatore Ferragamo tried to diversify: it created men’s shoe collections, then prepared-to-put on equipment and fragrances.

Ferragamo Carla Leather Bow Pump BrownAt the moment, the label has more than 450 shops all over the world and is adored for the standard of its products and its creativity. Today’s collections proceed the tradition of yesterday, and are emblematic of Italian know-how.


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